1. Sweet’N Low: “For millions of people, there’s just no equal”
When contrived sweetener rival Equal came along , Sweet’N Low started using this elusive dig in their commercials . When Splenda entered the grocery and start gunning for the number 1 spot , they dropped it in favor of a tagline from the pre - Equal Clarence Day , “ Wherever you go , Sweet’N Low . ”
2. DHL: “Yellow. It’s the new brown.”
Ashby Parsons
No demand to mention UPS at once . DHL is simply talking about the benefits of its vibrant banana tree colouring outline and how much good it is than that muddier , blander other one . Right ?
3. Dunkin’ Donuts: “Delicious lattes from Dunkin' Donuts. You order them in English.”
Why would n’t you order them in English ? That would be crazy . But according to this commercial , there do existsomeplaces that do make you order your coffee in a bizarre , made - up oral communication . Wonder who they could be tattle about ? ( Side note : I judge this commercial marks the second when “ caffe latte ” acquired full English - Christian Bible status . )
4. Virgin Atlantic: “Keep Discovering – Until You Find the Best.”
When Virgin Atlantic bulge out service from London to Dubai they advertised it with the shibboleth “ Keep Discovering – Until You Find the Best . ” That ’s not underhanded at all — until you agnize that “ Keep Discovering ” is the catchword for Emirates Airlines .
5. Samsung: “It doesn’t take a genius.”
CNET
Samsung chose the indirect way to claim the Galaxy earpiece was better than an iPhone by turning Apple ’s Genius Bar conception around on them .
6. Verizon: “There’s a map for that.”
Verizon also read a baseball swing at Apple , who has a trademark on “ there ’s an app for that , ” back in the mean solar day when you could only get iPhone service through AT&T. In this commercial message they tout the ranking broad coverage of their internet with a twist on one of Apple ’s taglines .
7. Audi vs. BMW: “Your move/Checkmate/Your pawn is no match for our king/Game over.”
When you do settle to take on your competitors by name , you ’d better be ready to keep up your game . When Audi erected a billboard in L.A. with the nervy tagline “ Your move , BMW , ” BMW responded with a surefooted “ Checkmate ” on its own billboard . Not ready to give up yet , Audi replied with “ Your pawn is no catch for our king ” over a picture of their most alien manakin . BMW ’s response was to confiscate a Graf Zeppelin to the billboard on which was printed a photo of one of their Formula 1 racecars and the words “ Game Over , ” which pretty much put the subject to seam , without them ever deigning to publish the Word of God “ Audi . ”
8. Nintendo: “Why did the hedgehog cross the road? To get to Super Mario Land 2.”
chirrup
In the ' 90s ad struggle between plot company Sega and Nintendo , Sega used the more belligerent approach , calling out its competitor by name with the inelegant “ Genesis does what Nintendon’t . ” Nintendo used the pernicious plan of attack here , not mentioning its rival ’s name or even the name of its game character ( just a generic hedgehog … ) , but still getting the subject matter across .
