A small , but interesting Federal Reserve note : Apple’spublished an “ App Store Tip”for developers that it ’ll turn down apps which “ use placement - ground information primarily to enable peregrine advertisers to save targeted ads ground on a user ’s location . ” It ’s not to protect you .
Instead , what Mac and iPhone developer Craig Hockenberryalmost certainly correctly surmise , “ Looks like Apple is going to keep location - based advertising to themselves . ”
Let ’s step back for a second base . Apple , as you might make out , spent $ 275 million on themobile advertising society Quattro , after previouslytrying to learn AdMob(before it was snatched by Google ) . The CEO of Quattro is now VP ofMobile Advertisingat Apple . Apple has now openly declare itself a roving devices companionship . Andaccording to BusinessWeek , Apple ’s working on “ way to pass mobile ad in the same elbow room they had revolutionized music actor and phones . ” Apple is serious about mobile advertising . That ’s point one .
https://gizmodo.com/apple-purchases-mobile-ad-company-quattro-wireless-5440511
Point two is that the vast majority of downloaded apps for the iPhone are loose . The room to make money off of them is through advertizement — AdMob ’s done a decent Book of Job of amaze ads intoiPhone apps(which , it was speculated , is why Apple want to keep it off from Google ) . mightily now , those ads are mostly , but not exclusively , streamer and splatter advertising . A related point is that there ’s no trice on the iPhone , so there ’s no way to do the kind dynamic ads that Flash allows .
The obvious assumption is that Apple need to curb the entire experience of using the iPhone ( and iPad ) , all the mode down to the ads you see , and want to make the mobile ad experience better , not just for users , but for advertisers . ( And of class , take a slicing of the ad tax revenue . ) So it ’s not too much of a stretchability to see Apple ’s advert platform in the future being the best way to deliver advert in apps , which might offer perks like , say , location - base targeted advertising , or more active ads than you may do now on an iPhone . It ’s also not crazy to think Apple ’s way is go to be the only way to get some of those feature , like location - base ads . ( The pro - Apple argument being they can ensure the ads are fully incorporate and do n’t cut off the experience of using the earphone , blah rant . )
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