Founding on-line picture startups of his own and working as a principal psychoanalyst for Frost and Sullivan , Dan Rayburnis familiar with the inner workings of technical school companies . And he ’s put this knowledge to good use on his blogStreamingMediaBlog.com . Today , Dan argues that the Amazon Kindle Firewill jumpstarta digital video gyration …
Over the preceding five long time , very few company have single - handedly help leap - start the streaming media industry and propelled the marketplace forward as a whole . Looking back , companies like YouTube , Adobe , Netflix , Akamai and others have impact the market in ways that most companies will never be capable to . That ’s not to say that many pocket-sized company are n’t innovating or are creditworthy for contributing to the increment of the market , ( remember Brightcove and ViewCast ) but to truly move the full securities industry forward you want size and graduated table that most companies can never achieve .
If you expect masses to make a list of the company that have had the most encroachment on the on-line television market , Apple would credibly be mentioned by many . But while Apple gets a mess of credit for completely commute the peregrine and euphony grocery , and deservedly so , Apple has done niggling to truly push the streaming market forward . Apple is single - handedly responsible for starting the pad market , yet when it comes to the iPad , the fact it provides a wiped out web experience and makes see video unmanageable , not to cite is miss a contented subscription offering , means that Apple ’s inclusion on the list could be debated . One could argue that the iTunes platform by itself is enough to get them on the lean , and I would n’t disagree with that , but I cogitate others deserve more mention .
While no one would deliberate the impact of YouTube , in the coming age , other Google chopine like Google TV will achieve the right size of it and exfoliation to push the market forward , but for now , the shock of Google TV is a few years aside . The next caller I mean should be added to the list who has unfeignedly impact this market and will continue to help everyone in the online video value chain is Amazon . Thanks to Amazon ’s AWS services and CloudFront they have made distributing telecasting easy and affordable with their ego - service model not to cite , provided a swarm base platform for a lot of other vendors in the industry . Add in the fact that Amazon now offers more than 12,000 motion picture and TV point for free with Amazon Prime and Amazon ’s got the content offering grow quite nicely and will drive more consumer video consumption with some of the same scale Netflix did .
For me , these offering in the market place from Amazon would be enough to earn them a speckle on the list . But the thing that will really motivate Amazon to the top of the video food chain will be the Kindle Fire . At no time in the industriousness , that I can remember , has a mathematical product come to the market place that is low-cost , commit to the consumption of video and will be sell by the 10 of millions in such a inadequate period of metre . Some might indicate that with more than 100 M of the late gaming console table from Microsoft and Sony deploy in the market place that they would classify , but those machine are still consecrated to gaming . The Kindle Fire truly is a ware that was developed to consume television and will be acquire by the masses , with video being front and center .
When Amazon announced the Kindle Fire they did n’t stop at only think about the hardware and also break technology , Amazon Silk , a new web web web browser powered by their Amazon Web Services that will optimize the browsing experience as well . And while many have talked about how much fast connection pages will load with Silk , Amazon has confirm for me that Silk “ is not circumscribe to minuscule objects ” and will be used to build full pages , including TV , which should mean Amazon ’s Kindle Fire will see sick fast startup metre for video . Amazon also has a very good track record of coming out with newer versions of the Kindle quickly , so just imagine how the second and third coevals Kindle Fire ’s are going to perform .
Kindle Fire ’s are going to betray like crazy and Amazon is going to do something even Apple could n’t do and that ’s jump - set off the streaming media industriousness to all kinds of novel growth and ingestion of picture related subject . And that growth is going to avail not only content owner but also all of the vendors who help those content proprietor create , ingest , transcode , store , manage , protect , monetize , broadcast and track their substance . Within the next two years , the Kindle Fire is going to become to the online video diligence what Apple ’s iPod was to the medicine diligence . Many times I am asked what the next catalyst is for the streaming media industriousness and without a doubt , my answer would be Amazon .
republish with permission fromDan Rayburn
AmazonKindleKindle fireStreamingTablets
Daily Newsletter
Get the best tech , science , and culture news in your inbox day by day .
News from the future , delivered to your present .
You May Also Like
