The analyst are finally confirming what we ’ve sleep together all along . Apple video is n’t a big business deal . Market research firm Forrester describe that they estimate Apple will be lucky to trade 800,000 unit of measurement by the end of this yr , or 200,000 short of Forrester ’s 1 million unit estimation . So do they blame the selling ? No , plenty of internet - using adult know about the product ( around 50 % ) , but only 5 % of those people roll in the hay what it does .
What ’s the job ? Forrester actually blames iTunes video for fail the hardware . A software system platform that has n’t taken over at the level of medicine , Forrester recollect that you have to get the consumer watch iTunes motion picture before Apple can sell the hardware intended to streamline their playback .
I remember that the machine is just too niche in a consumer ’s entertainment workflow to swallow . “ So wait , I have to buy this just to follow my movie on my boob tube ? Why do n’t I just look on a DVD then ? Or you know , the non - Apple multifariousness of television . ” If everyone has heard of your product but no one eff what it does , you have to marvel how important its function is to consumers .
But as Jobs himself said , Apple TV is just a “ hobbyhorse . ” [ pcworld ]
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