At this power point , no one should be surprised when a newfangled cellular telephone plan branded with the Bible “ inexhaustible ” is anything but . And yet , AT&T ’s three new plans have visualize out a unexampled direction to abuse the definition of unlimited even further .

Starting on Sunday , November 3,AT&T will revolve out its Unlimited Starter , Unlimited Extra , and Unlimited elect radio plansfeaturing “ unlimited ” data , lecture , and text in the U.S. , with plans including support for service in Canada and Mexico as well .

AT&T ’s Starter Unlimited architectural plan starts at $ 65 for a individual line of reasoning ( or as low as $ 35 per course for four lines ) . However , what the press release does n’t advert is that data point prioritization ( AKA datum throttling ) is always on , meaning your data speeds could be cut at any time .

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Photo: Sam Rutherford (Gizmodo)

Things get a bit better for AT&T ’s newfangled $ 65 a month ( or $ 40 per line for four line ) mid - tier Unlimited excess plan , which tacks on 15 GB of fluid hotspot data and have a soft data point detonating equipment of 50 GB per month .

ultimately , there ’s AT&T ’s $ 85 per month ( or $ 50 per line for four ancestry ) Unlimited Elite plan ( which seems like pretty supernumerary name ) , which includes everything you get in the other plans along with a subscription to HBO , 30 GB of mobile hotspot data , and a soft data ceiling of 100 GB a month .

Finally , AT&T is cover to offer discount on wireless plan to first respondent , with eligible customers able to knock up to 25 per centum off their mobile phone bill .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

While it ’s squeamish to see the Unlimited elect plan sport a healthy data capital of 100 GB per calendar month , potentially being subjected to data confine at any clock time on the Unlimited Starter program feels like a stark naked muckle , no matter how punk it is .

And if flattop could stop trying to trick customers with claims of “ inexhaustible ” plans datum that do n’t in reality add up anywhere near being truly unlimited , that would be nice too .

[ Update : 10AM ] AT&T has since clarified that throttling will only come about in cases where you have used up your monthly apportionment of data and in an country with electronic internet congestion . to boot , the bank discount for first respondent is n’t a new initiative , but only a continuation of a saving mickle that start out back in 2018 .

William Duplessie

AT&TDataSmartphonesunlimited data point

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