An Australian consumer electronics e - retailer , Kogan.com , hassome strong idea about socially acceptable web browser app use . So strong , in fact , that customer who use Internet Explorer 7 to navigate the page are charged a taxation of 6.8 % of their full orderliness — that ’s 0.1 % for each month since the web browser was first released — because the reckon it sucks and they ’re nauseous of your old-hat web use .
The atomic number 99 - commerce site suggest that anyone using IE7 has likely “ been in a coma for over 5 years , ” and urge that its client switch to a “ unspoilt web browser ” in purchase order to avoid the so - called IE7 Tax :
Visitors to the site who use IE7 will see a bulge - up message suggest that they instal a “ better web browser app ” , with connection to Chrome , Firefox , Safari and Opera ( though not to IE9 ) . In a blog post announcing the variety , founder Ruslan Kogan say that the price of urinate the site show decently on IE7 is n’t deserving the hassle .
multitude ’s refractory web - browsing habits — and there are many — can be pretty irritating , when you , crystalize computer eccentric person that you are , know that they are stand firm alteration to something so much better . But in reality levying a significant taxation is some serious browser app - shaming . [ Yahoo NewsviaLifeHacker ]
Update 1 : Looks like this was a marketing stunt , after all.Neowin.com reportsthat when they attempt to buy something using IE7 , the revenue enhancement was dropped at the last stage of the checkout outgrowth . Weird , though , since adding a sham tax is sort of prohibitory to make money — not everyone is willing to vex it out to the last stage of payment to see that they wo n’t actually have to pay the additional fee .
Update 2 : The secret plan thickens ! An e-mail from Kogan ’s PR rep explains that the IE7 tax is , in fact , real and serious .
Hi Molly ,
I just assure your clause ( rather , the update ) , regarding Kogan ’s IE7 tax .
We manage Kogan ’s Puerto Rico and that update is n’t technically correct ( not your fault , it ’s the web log you reference ) .
There was a temporary bug . This is all in line of descent with how difficult IE7 is . If you adjudicate and make a purchase from Kogan.com now using IE7 you will see the revenue enhancement being carry out and charged at checkout counter .
Any enquiry – please countenance me know !
Cheers ,
Vuki Vujasinovic
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