BMW Uses a Commercial to Burn Their Logo into Your Eye

How does a somebody think of advertizement ? BMW will distinguish you . BMW flashed an hearing with a blinding light that included a cutout of their logo . When the audience was told to close their eyes , they still saw the letter : BMW .

The video explains that the effect it ’s consanguineal to staring at the sun for too long , when you close your eye , you could still sorta see a spot there ( or go blind ) . BMW used that to their advantage , show off a promising screen during their commercial that included a cutout of the letters BMW , so when the audience was instructed to close their eyes , they see BMW projected against their lid .

It ’s creative advertising ( and they say it was harmless ) and the focal point group seemed mightily impressed with the effect . It tie into the commercial message quite nicely too , jibe out how it was done in the video above ( though the flash gist does n’t work over YouTube ) . [ Wired ]