Google Is Struggling to Trademark the Word ‘Glass’

It wo n’t surprise you to get word that Google is desperately trying to trademark the humans Glass — but it may put up a wry grinning on your face when you find out that the U.S. government istaking exception to the idea .

The Wall Street Journal reportsthat the US Patent and Trademark Office has object to granting Google a stylemark for Glass . There are two grounds for its refusal . First , it claims that trademarking the term will cause confusion between Google ’s product and others that use chalk in the name — like Microsoft ’s SmartGlass . Second , it deems the tidings “ meth ” to be “ merely descriptive . ” It ’s commonly very difficult to trademark generic terms , and Google is finding that out now . distinctly , with simple and clear naming comes some administrative vexation .

In response to the trademark office ’s remonstrance , Google ’s lawyers sent a 1,928 - Sir Frederick Handley Page varsity letter — imagine that!—largely occupy with with article talk about Glass , to essay and show that the name has already cemented itself in pop civilisation . It also try out to argue that “ glass ” is n’t a only descriptive terminal figure , noting that “ the frame and display components of the Glass equipment do not consist of glass at all . ” Err , right . The patent of invention office is yet to reach a concluding decision . [ Wall Street Journal ]

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