NASCAR Image Gallery
The cost of everything else – driver endorsement deals , stickers , camerasand more – is negotiable . On the next Thomas Nelson Page , we ’ll tell you what all those logo pay for .
Where does the money go?
One of the big expenses any NASCAR squad has these days is fuel – and not just for the race . Every team has to get at least one machine and one full Inferno crew to the wash – plus the driver , the proprietor , the management , and all the team ’s racing gear and tools . This require a couplet of largetransport trucksthat drinkdieselfuel for breakfast , luncheon , and dinner . Just as an example , if diesel fuel is price at $ 4 a gal , the price to fill a 300 - gallon ( 1,135 - liter ) tank car is $ 1,200 . That ’s an expensive occlusive at the weft post .
Sunoco , another NASCAR supporter , supplies freegasolinefor the airstream cars on race Clarence Day ; however , those cars get lead a good deal more often than just one day a calendar week . Teams test their equipment for speed andsafetyseveral clock time during a distinctive workweek , sometimes at non - approved tracks , which means they pay for their own race fuel at around $ 6.25 per gallon ( around $ 1.65 per liter ) . An all - day test session can incinerate through a 55 - Imperial gallon ( 208 - liter ) drum , which cost most $ 350 .
Since everything is negotiable , let ’s talk about all those little logos that cover every surface of a NASCAR race car .
Location, Location, Location
Other logos on the car carry on the " in - kind " custom , like Craftsman , for example . They allow tools for the teams in payoff for a dainty , big logo on the car .
Return on Investment
The most obvious upshot is in the fanbase of over 50 million watcher . That ’s a great deal of potential advertizing impressions to make . When calculating the return on their investment , some companies will count the number of seconds their logotype is clear visible on the screen , and then multiply that time by the going advertizement rate to get an melodic theme of how far their NASCAR dollars are getting them . With a high-pitched - visibility partnership like Tony Stewart and The Home Depot , for instance , that works out pretty well , specially among NASCAR fan , which have a habit of being loyal to the brands that patronize their favorite drivers .
Corporate Sponsorship
All right , let ’s put it all together and see what this would look like if we held the HowStuffWorks 500 .
Welcome to the HowStuffWorks 500
Over the long time , the speedway has undergo several expansions . It now seat 124,000 , plus 138 luxury suite . The spring Sprint Cup races held in Atlanta in 2008 earned a 5.6 Nielsen valuation , which translates to more than 4 million households potentially get a line " We ’ll be the right way back with more of the HowStuffWorks 500 " before everycommercial .
For more information about NASCAR and other NASCAR - pertain topic , follow the links on the next page .
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