(L-R) Richard Mille RM 66 Flying Tourbillon timepiece in orange-red sapphire, Jay Z with daughters Blue Ivy and Rumi.Photo:Richard Mille; John Angelillo/UPI/Shutterstock

Richard Mille RM 66 Flying Tourbillon timepiece in orange-red sapphire; Jay-Z stands on the sideline with daughters Blue Ivy (L) and Rumi before the Philadelphia Eagles defeat the Kansas City Chiefs 40-22 in Super Bowl LIX at Caesars Superdome in New Orleans on Sunday, February 9, 2025

Richard Mille; John Angelillo/UPI/Shutterstock

Jay-Zknows how to make a subtle statement.

While the rapper, 55, dressed in a casual, athleisure outfit for the2025 Super Bowl, he accompanied his black sweatpants, crewneck shirt, beanie and white sneakers with a $3.5 million watch.

According toWomen’s Wear Daily, the Richard Mille RM 66 Flying Tourbillon timepiece is one of two in the orange and red sapphire colorway. In addition to its white band, it features a skeletonized design with a horn-like hand.

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Richard Mille RM 66 Flying Tourbillon timepiece in orange-red sapphire.Richard Mille

Richard Mille RM 66 Flying Tourbillon timepiece in orange-red sapphire

Richard Mille

He attended the game,where the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, with his daughters,Blue Ivy CarterandRumi Carter.

Rumi, 7, took a page from her older sister’s stylebook. She wore light-washed jeans and white sneakers with a black-and-white Amiri varsity jacket underneath a white shirt, perWomen’s Wear Daily. The outfit was completed with Amiri’s Ma Canvas camera case.

Rumi Carter and Blue Ivy Carter with dad Jay-Z at the 2025 Super Bowl.John Angelillo/UPI/Shutterstock

Jay-Z is seen on the sideline with daughters Rumi and Blue Ivy before Super Bowl LIX at Caesars Superdome in New Orleans on Sunday, February 9, 2025

John Angelillo/UPI/Shutterstock

Their mother,Beyoncé, and Rumi’s twin brother,Sir Carter, 7, were notably absent from the game.

It’s no surprise that Jay-Z was at the game, being that in 2019, his company, Roc Nation, partnered with the NFL to become its official “Live Music Entertainment Strategists.”

Blue Ivy Carter and Jay-Z at the 2025 Super Bowl.PA Wire/PA Images via Getty

Blue Ivy Carter and Jay-Z at The Caesars Superdome, New Orleans, ahead of Super Bowl LIX. Picture date: Sunday February 9, 2025

PA Wire/PA Images via Getty

Last September, Super Bowl halftime producer Jesse Collins spoke toVarietyabout Jay Z’s role, includinghow he has a hand in picking every halftime performer.

“It’s a decision that Jay makes. Since we’ve been on board with that show, he’s made it every year, and it’s been amazing. He’s always picked right," said Collins.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

Jay Z’s appearance at the 2025 Super Bowl comes days after he and Blue Carter attended the2025 Grammysalongside Beyoncé, where she took home the awards foralbum of the year,best country album, andbest country duo/group performance.

source: people.com