Michael B. Jordan Apologizes After Backlash Over the Name of His Rum Brand: 'We Hear You'
Michael B. Jordan.Photo: Willy Sanjuan/Invision/AP/Shutterstock Michael B. Jordanis issuing an apology after the name of his new rum brand, J’Ouvert, sparked backlash over cultural sensitivities. An annual festival with origins in Trinidad, J’ouvert — an Antillean Creole French term translating to “daybreak” — goes back to the 18th century, during a time when people were still enslaved in the Caribbean country. Jordan, 34, posted his apology onhis Instagram StoryTuesday night, writing, “I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a positive light on....