They have now file a ill to the US District Court for the Western District of Washington against the company , claiming the exercise was “ well known within Amazon ” .

“ For years , Defendant Amazon.com , Inc. ( “ Amazon ” ) has wittingly put one across millions of consumers into unknowingly enter in its Amazon Prime service ( “ Nonconsensual Enrollees ” or “ Nonconsensual Enrollment ” ) . Specifically , Amazon used manipulative , coercive , or delusory user - user interface intent known as “ dark design ” to fox consumer into enroll in automatically - renewing Prime subscriptions , ” tell thecomplaint .

The complaint continues on to outline that the company intentionally misled customers to make it unmanageable to cancel Prime and know it was “ de jure indefensible ” , which pass Amazon to codename the process “ Iliad ” .

Changes were made to Amazon ’s cancellation unconscious process in April 2023 , which now makes a lot more sense than the old “ Iliad Flow ” .

“ Iliad Flow ” refers to the serial of clicks that the companionship allegedly made the exploiter go through to offset , which the FTC states was “ labyrinthine ” , and Amazon ’s leadership continually declined to present substance abuser features that would streamline it . If the exploiter did not go through this cognitive operation , the only other choice was calling customer services .

While it was possible to delete aPrimesubscription prior to this investigation , it required a " four - page , six - click , fifteen - selection cancellation cognitive operation . " tick on the “ end subscription ” release , which you would expect to immediately take you to cancellation , actually redirect the substance abuser to an totally freestanding cancellation cognitive process , supposedly designed to prevent loss .

The FTC is now seeking civil penalties , monetary fine , and a permanent injunction against the company , as it believes they violated US law . Amazonis also impeach of advisedly slack down the investigation by failing to provide the relevant written document in a timely manner .